[SMEs Guide] Four Strategies to Consider When It’s Time to Relaunch and Grow Your Business with the Help of Freelancers

It’s no surprise that lately our most frequently asked questions have been: how do I stay productive, what can I do to continue making sales, and how can I relaunch my SME. We’ll give you some practical ideas that you can apply to your company in a few days with the help of a few freelancers so you can successfully relaunch your business. 

We’re facing one of the most complex challenges that the world has ever confronted. In just a few short months, the ways that we live, work, do business, socialize, study, and even the way we’ve exercised have radically changed. It’s been four months since the pandemic was declared, and it’s impacted every industry and the growth and development of every business.

But despite all of the concerns that go hand in hand with this situation, the pandemic has also mobilized us. Every day at Workana, we hear about different cases of companies that have gone 100% remote and successfully digitized in record time with the help of freelancers, stories about stores that began to sell online with excellent results, and even better, thanks to ecommerce artificial intelligence, they could provide even better service. We’ve learned about companies that are excited about the prospect of diversifying their projects and seeking out new digital markets and more.

Instead of hampering innovation, the current situation has sparked unprecedented levels of innovation. The agility, creativity, intelligence, and velocity that teams have executed during the past few months merit a deeper analysis because they’ve risen to the occasion despite the uncertainty and made leaps and bounds of progress.    

It’s no surprise that businesses, entrepreneurial ventures, and SMEs are undergoing digital transformations out of necessity. A few months ago, we invited SMEs to participate in a Webinar to Rebrand Companies as Digital Companies and thanks to our friends at Google, we were able to take a closer look at some different scenarios that different SMEs were facing:  

  • Some industries didn’t experience any changes (mainly those that were already 100% digital or technology businesses)
  • Industries experiencing a decrease in demand (tourism, transportation, real estate)
  • Industries that found themselves adapting their strategy to the circumstances (such as brick-and-mortar stores, educational centers, and gyms), and…
  • Industries that experienced an increase in demand (such as online sales platforms and medical supply producers)

We’re sure you have your work cut out for you. To help you create your strategy, we recommend you analyze your options.

This is what you can do now, and below, we’ll tell you how you can do it.

Stay Productive and Increase Your Sales

It may seem impossible, but it’s not. Throughout the pandemic, many SMEs have continued to make sales by exploring new channels and even increasing their productivity. Companies that were hesitant to enter the digital world found themselves forced to do so, and the results were surprisingly good. During a time when it seemed that the world was put on pause, the internet was 100% active.

What strategies did companies use to go digital? What do you have to activate now? How will you prepare to go back to normal? 

Organize Your Sales Strategy

Get the Word Out With Digital Marketing

Generate Leads (Potential Clients)

Build Your Ecommerce

(or Use Commercialization Platforms Such as Facebook, Instagram, Mercadolibre, Amazon)

Tap New Markets, Generate Content, and Translate Content 

Receive a Consultation From a Professional Who Can Help You Figure Out Your Next Steps 

Keep in Touch With Your Clients

Now might not be the time to continue selling your product, but that doesn’t mean that you have to stay quiet. Your clients will be happy to hear from you and happy to know that you’re continuing to provide good service by responding to questions, requests, or complaints.

You can also continue developing customer loyalty so you can continue growing your business once things go back to normal. Your customers will think of your company as a company that cares for its customers while being present and responsive. Now, the focus should be on the people.  

Create a Support and Assistance Team: 

Use Chatbots to Automate Processes and Improve Experience: 

Launch New Digital Communication Channels

Interact With Your Audience on Social Media

Create Newsletters and Email Marketing Strategies

Don’t Lose Your Voice

As Linkedin explains in their B2B Marketing Solutions: you should never stop talking. By the same token, in some sectors, it’s better to create a 60-40% strategy; 60% of the strategy should be focused on creating a brand that will produce results in the future, and 40% on sales operation for services and/or products. Here are some ideas: 

Launch a Branding Campaign

Tell Your Story With Video 

Host Events, Webinars, and Conferences

Stay Active on Social Media

Engage With New Audiences in Different Languages: 

Innovate, Create, and Grow

Last but certainly not least, businesses that can continue growing by incorporating technology, innovation, digitalization, and raising the bar in terms of opportunities and businesses who have succeeded in preparing today for what tomorrow brings will continue to have an edge on the competition. But there’s still plenty to do. Here are a few ideas for how you can keep your company competitive and at the forefront of your industry:

Create Your Own App or Website

Upload to the Cloud (Cloud Computing)

Improve Your Business Intelligence Strategy

New 4.0 Industry Technologies 

Create Database Strategies

Strengthen Your Website’s Security

Plan a New User Experience (UX/UI

Automate Your Processes

Put Yourself on the (Digital) Map

Hire an Agile Coach or a Digital Transformation Coach

Organize Your Ideas and Create a Plan of Action

Did any of these ideas resonate with you? Ask yourself: are there any opportunities that I could benefit from? What’s my biggest challenge? Do I have to sustain myself, or can I grow?

In order to help you visualize your plan of action, we’ve created a worksheet that you can use to write everything out. We’re rooting for you!

Do You Have the Right Team to Help You During This Transition? Do You Need The Help of a Specialist?

At Workana, you’ll find the best professionals with proven track records of success. Within a few minutes, you’ll receive proposals from freelancers, and you can have your project up and running in less than three days. It’s just a question of identifying your need or contacting us so we can help you do it.

Through our company service, we can help you select the best specialists, guide you through the process, and work with you during the recruiting process until you reach a shortlist of three freelance candidates so everything is simple and streamlined. 

Our Help Center has also curated a library of articles to help you navigate this process: 

And you may also be interested in these articles on our blog:

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