Scalability and freelancing: how remote work keeps you competitive in the marketplace

How will your business do this year? We’ll give you a hint: this depends on how much you scale it.

But what does scaling mean? Well, you’re about to find out with practical examples and a simple four-step guide so you can achieve your goals faster using freelance talent.

What does it mean to scale your business?

In modern terms, scaling means identifying which accelerated development methods to use to grow your company.

Each project is different and has the opportunity to scale with different economic possibilities, but all projects start with a smart investment that results in more clients, more sales, and better business opportunities.

For example, maybe you have a small family business that you’ve been managing in a traditional way for years, but taking the next step of creating a digital marketing strategy, no matter how simple it is, is essential to scaling your business to reach more people.

Another example: think of a huge grocery distribution warehouse that’s been in business for years. What would happen if the warehouse developed an app for stores to create and pay for their orders more quickly and conveniently?

And one more example: imagine that you have an online gift shop, and you’re drowning in orders, but your customer service team is understaffed. Will you hire more people knowing that the rest of your year will still be unpredictable? Well, thanks to available freelancers, you can hire virtual assistants to work on a project by project basis and scale your personnel during the high season with all the flexibility and trustworthiness that you need.

Check out a few projects that other entrepreneurs like you have used to scale their business:

Why is scaling one of the best ways to keep us competitive?

Any project or business’ scalability is both a motor that keeps it going and a compass that tells the project where to go. Keep in mind that nowadays, almost all businesses and projects face a lot of competition, both physically and digitally.

And if you don’t choose the best business models and offer your prospective clients an unforgettable experience, it’s likely that these clients will choose someone else.

According to co-founder Economía Tic Héctor Fernández, scalability is:

“The ability to increase activity without losing quality of the services offered and maintaining or even reducing the cost per unit sold/produced.”

Another way of looking at it is to ask: You can have a big business now, but will it be a big business tomorrow? How will it affect you if the competition scales, but you don’t?

Advantages of using a Workana freelancer to scale your project

You can find highly-qualified freelance talent that specializes in all the main areas of scalability: Marketing, programming, sales, logistics, etc. Check out all the categories!
You decide what your initial investment will be.
You’ll have your choice of personalized, high-quality proposals.
The selection process can be facilitated, eliminating geographic and administrative barriers.
You can hire by project or by the hour depending on the type of service you need.
You have payment protection.

How can freelancers help you scale your business?

Just follow these steps:

1.- Analyze how to scale more and how to scale well

Are you familiar with the Pareto principle? It can be a huge help when you’re ready to decide how you’re going to start scaling. The Pareto principle, or the 80/20 rule says that most of the time, 80% of consequences come from 20% of causes. In other words, if you invest 20% of your time or energy taking the right actions, your results will be 80% of what you expected.

For example, investing resources in a good marketing strategy can give you a great return on investment. Maybe an App is all you need to increase sales. Or maybe you need an expert to optimize your logistical processes so you can save more both in the short and medium term.

Every project has unique possibilities to scale. What opportunities await your project?

2.- Get an outside opinion

If you’re not exactly sure where to start scaling, or if you know where but you don’t know how, it’s a great idea to start with an ambitious project and get an outside opinion from an expert in the area that you want to grow in.

For example, if you think creating web content could be a good way to get more clients, you can hire a consultant who specialize in digital marketing who will analyze your needs, point you in the right direction, specify project requirements, and help you create the freelancer profile that you need.

3.- Create a fabulous project

Now that everything is ready, it’s the time to start receiving proposals, and in order to do that you have to create an attention grabbing and clear project. Here are a few tricks to get you started.

4.- Choose the best Workana freelancer

When you begin receiving proposals, take your time to analyze them in detail. Choose your top two or three and ask the freelancers for a sample of their previous work. Speak with them about the deliverables, the specifications, and the deadlines, and don’t forget to check their reviews!

If you want more tips on how to choose the best freelancer for your project, check out this article.

In conclusion…

At Workana, you’ll find everything you need to scale your business in a cost-efficient, fast, and time-efficient manner.

What are you waiting for? Start your project and see how far you can take your business with the right professional help.

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