Finding the perfect designer at Workana to work on your project is easy! Here are some of the best tips to make that hiring easier ─take a look!
Whether you’re looking for a new logo, an incredible infographics or even a complete redesign on your site or blog, you know that finding a talented designer for your project starts with a very important step: the right details.
When freelance designers analyse the projects available on the Workana platform, they are more likely to submit bids in those where they are confident they will fit in and where they can really do a good job.
Our professional freelancers who are spread all over Latin America and in our platform don’t stop growing. Many companies (both small businesses and large brands) have been investing in remote teams and professional freelancers for some time now.
The number of recruitments has grown a lot in recent years and it is normal for professionals to look for the positions that offer the most details in the descriptions, as they make them more confident that they fit the profile they are looking for and this encourages them to submit their bids.
So, when you post your next design project on Workana, consider the following six tips:
1. Contextualizing is everything!
It’s a very vague thing to just say that you need someone to create an ad to be broadcasted on your brand’s Instagram. It is advisable to contextualize what you need to find the ideal freela.
For example, if your business is selling clothes online, be clear about what your business does. Thus, a professional who has already worked in that niche (and has a passion for that area!) will feel much more willing to submit a bid.
So, always describe in the design project:
- What you do
- What is your audience
- What is your project about
- Do you anticipate any challenges?
- Do you have clear rules about what you want from the start?
2. Expectations
Always specify in your project your expectations in terms of delivery times, critical details of the project and other necessary data so that the professional has an exact idea of how long it will take to carry out what you request.
Understand better what your project description should look like:
3. Briefing
If you have questions about how to build your project briefing, when including the description in your project in Workana, use the following checklist:
- A description of your company: who you are, and what you do;
- What do you want?
- What is your target audience?
- Objectives: Explain the strategic objective and why it is important;
- Describe what the professional should give you (files, sizes, formats, etc.);
- Timeline: inform the delivery date or if the professional will do the work for a certain period of time.
- Budget: In Workana you can select the category for the budget according to the size of the project. However, it is important to place that information in your project description as well.
4. Skills
Include in your project a list of design skills and knowledge that you consider necessary for the project in question.
While it is the responsibility of the freelancer to determine the best way to create what you need, specify the requirements you want. For example, if you want to reformulate the look of your online store or graphics in your application, add the information that the professional must have experience in a certain coding or knowledge in a specific software.
5. Technical Considerations
Other details that will be taken into account are the technical considerations of the design work, whether they are essential or interesting.
Depending on what you need, it can be useful for a designer to understand the search engine optimization (SEO), marketing, specific or accessible designs for specific audiences, etc. Always add these details if you think they will help the right professional apply for the job.
6. Feedback and follow-up
If relevant, add to your project how the results of the campaign or service you want will be tracked, how will it be included in your schedule, and if the professional will need to follow up on the whole process of using and results of the project.
Define your strategy and expectations, as it is important for the freelancer to know how they will be evaluated and whether they will need to provide any support or add any special work during your project. So they can calculate the time and value best suited in order to send you their best bid!
