Many people believe that e-mail marketing is just water under the bridge or nothing but SPAM collecting dust in your unwanted email inbox. I must confess that I was one of them, until recently. Then, a very skilful client invited me to collaborate in his campaign, and I could see firsthand how this resource significantly increased the website’s conversion rates. With this project, I realised that well-managed e-mail marketing works just because people do not …
Tag: branding
Have you ever asked yourself about the importance of building a good profile? In this post we’ll talk about the key aspects to keep in mind when creating your online …